The completeness and accuracy of the data received depends on the functionality of the call tracking service. Therefore, when choosing a service, you need to compare its capabilities with the tasks of your business. Here are some criteria that will help you make a choice.
Simplicity and convenience of the interface. The necessary tools should be at hand. Before signing a contract, test the demo version of the product and make sure that you are comfortable working with it .
Possibility of integration with CRM. This will allow you to set up end-to-end why our mint database service is perfect for marketers analytics and automate business processes. Most call tracking services are integrated with popular CRM (Bitrix24, Megaplan, Amocrm), but we recommend that you clarify the possibility of integration with your system before paying for services .
Call Tagging Function. Call tagging is assigning labels to calls based on their properties, such as call duration or conversation content. It will allow you to keep a more detailed record of calls .
The ability to replace numbers based on geolocation. This feature is relevant for companies operating in several regions. The system will show users a number with the code of their region, which will help attract those who prefer local companies .
Flexibility of settings. Standard reports usually display data without deep analytics. It is important that the service has report detailing and the ability to customize individual parameters. This will help you adapt the service to yourself in order to get the most complete information about advertising channels.
A clear Not all users know how to connect and set up call tracking, and third-party specialists do not understand the company's specifics, so they usually set standard settings. It is desirable that you have detailed instructions for self-setup of the system for your business tasks.