They can also learn about other people

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’s revenue is generated from the Snapchat business model’s advertising. It stands for 98% of the company’s $1.7 billion made in 2019. The other 2% comes from Spectacles, physical sunglasses that connect to the Snapchat app and record videos to be shared on the platform. Now, let’s move on to check the whole Snapchat business model canvas. Snapchat’s Business Model Canvas Snapchat Business Model Canvas DOWNLOAD HIGH-RESOLUTION PDF OF THE SNAPCHAT BUSINESS MODEL CANVAS Snapchat’s Customer Segments As with any multisided platform, the Snapchat business model has more than one customer segment.


In this case, they are two: Users: 218 million active users, almost bolivia whatsapp number database 70% 13-17-year-old, fastest-growing in the U.S., India, Brazil, and France. This audience will be micro-segmented for advertisement; Advertisers: The businesses that advertise on the Snapchat app. They are divided by size, interest target, geography, types, and more. Snapchat’s Value Propositions There are different value propositions for each of the customer segments: Users: Snapchat is a fast means of communication, that allows users to express themselves through photos and videos (with help of its filters/editions), but also live the moment, without having to care about their looks or something, since the posts are going to disappear soon.


Around the world while having fun. And everything is designed for mobile; Advertisers: Snapchat is probably one of the highest-penetration vehicles among 13-24-year-old. There is the possibility of reaching the audience through creative tools, so, users will interact with ads and brands without noticing, and still less feeling “invaded” by them. Snapchat also provides easy self-serving tools, for businesses to create their own ads. Besides, there are e-commerce tools and APIs for integrations.