Link exchange is one of the best marketing strategies to rank first on Google and boost the visibility of a website. To achieve this goal, it is necessary to have the help of professionals and make an investment that will increase the number of potential customers and online sales.
Having a good strategy to rank first on Google is one of the main requirements for success on the Internet. In this way, it will be possible to get more visits, new clients, business opportunities and increase sources of income.
Among the main techniques to improve SEO positioning and appear first on Google, strategies such as link exchange stand out. Therefore, on this occasion we explain each of the aspects that define this particular search engine marketing strategy.
What is link exchange and why is it important?
Link exchange is a very simple positioning strategy, it consists of an agreement established between two or more websites, which link to each other in order to climb positions within Google's SERPs.
In short, 'company A' must create content with links to the website of 'company B', and in turn, 'company B' does the same, linking to company A. The links can be of any type, such as images or text.
The most important thing about this type of strategy is to reach an agreement with a quality website to obtain good results and to be able to appear first on Google. Although the exchange of links has lost strength in the latest Google updates, getting links from different websites is essential for the success of an SEO campaign.
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How to do link exchange?
A couple of years ago, link exchange was a bulgaria telegram data valid practice to rank first on Google, however, it was decided to put an end to this technique due to its ability to alter the natural order of results.
Therefore, nowadays it is necessary to follow a series of guidelines to exchange links without being penalized by the search engine . Among the most important aspects, the following points stand out:
Avoid direct exchanges: there must be at least one hop between links and do not adopt the old practice of linking simultaneously.
Allow time between exchanges: Allowing time to pass between the insertion of one link and the reciprocal link makes the process natural and avoids penalties.
Avoid listings: Be careful not to link to these types of pages just in exchange for a spammy, low-quality link.
Exchanging contextual links: as far as possible, the link should be related to the text so as not to arouse Google's suspicions.
Linking pages with similar themes: Google values this aspect highly when evaluating pages.
With a percentage of 10% to 15% of links obtained through an exchange, there will be no problem with penalties. This way, it will be possible to appear first on Google without any problems.