Google recently published a guide about its current and discontinued ranking systems . This information is key if you are interested in ranking in this search engine. In this document, they also show new terminology, as it differentiates between ranking systems and updates. Keep reading to learn more!
Clarification of Google concepts
The Google Search Engine Optimization System Guide is the latest document from Google, which promises to be key for those who want to position their websites in the search engine.
In this, one of the aspects that stands out is the differentiation of the concepts of system and update, which would be as follows:
A system is constantly running, like RankBrain.
While an update refers to a change in the ranking system that occurs at a moment's notice.
SEO systems are always working to deliver search results to people, but they can have updates that improve them. Core algorithm updates are changes to the ranking systems .
Current Google positioning systems
These are the web positioning systems that Google uses today brazil telegram phone numbers generate search results when people make a query in the search engine:
BERT
It stands for Bidirectional Encoder Representations from Transformers. It is an artificial intelligence that Google uses to understand “how combinations of words can express different meanings and intentions.”
BERT understands how combinations of words can express more complex ideas.
Crisis information systems
They are systems that provide specific information in times of crisis, natural disasters and others.
For example, they can detect if someone uses the search engine in the midst of personal crises, such as suicide, sexual assault, gender violence, drugs. And then they will display results with helpline numbers and information from reliable sources.
They also have SOS alerts, which are activated in the event of natural disasters, fires, among others. They will display information from authorities, emergency numbers and websites, among others.
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Duplicate cancellation systems
These are systems that are responsible for preventing duplicate or near-duplicate results from websites from being displayed.
An example of this system is that if your page ranks in featured snippets, it will not appear in the regular results list.
Exact Match Domain System
It is a system that ensures that the searcher does not give too much value to websites with domain names that exactly match the search.
This is to eliminate the belief that if you have the URL with the exact keyword you will rank. Although the domain name is a ranking factor , it will not be more decisive than the content.
Update systems
It is a Google system created to position new content for searches where this type of results is expected.
It has to do with searches related to news or recent events.