Are you ready to read this beginner's guide to SEO? It's important to know from the start that there are no magic formulas or secret tricks to reach the top positions. What you need is to understand users and apply the fundamentals of SEO well .
What is SEO? Definition and Fundamentals
SEO stands for Search Engine Optimization . It is the process in which a marketing expert performs different tasks to position a site at the top of the organic results in search engines.
The importance of SEO
Carrying out SEO strategies within your site will help tell Google and other search engines why your site deserves to rank for certain terms. This will allow your website to appear in the results when they search for what you offer and attract customers.
It is highly unlikely that your website will rank well without making SEO optimization efforts.
Also, you should know that the main source of trackable traffic comes brazil telegram data organic searches, it is the main digital channel, according to BrightEdge . They indicate that 53.3% of online traffic is organic and that this channel continues to grow, even 68% of online experiences come from search engines.
By getting organic traffic you will be able to increase leads and, therefore, your sales and income will increase.
How to do SEO?
Through technical optimization, on-page SEO and off-page SEO , you can tell search engines that your website exists, what it is about, and why it should be ranked.
To do SEO you will have to take into account many factors, but the best known are:
Keyword Research – You need to know what people are searching for and what keywords you want your site to rank for.
Technical SEO: These are all aspects that influence the performance, visibility, and accessibility of your site so that it is indexed efficiently. These include site speed , URL structure, indexing, crawling, and more.
On-page SEO : These are the tasks you perform on your website to make the content clear and visible to both search engines and people. They include writing texts, images, videos, structured data, and HTML tags.
Off-page SEO: These are tasks that you carry out outside of your website that can help you demonstrate your authority, such as social media profiles, link building , and reviews.
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SEO Fundamentals: Effective Strategies
If you are just starting out in SEO, you should know that the basis for success begins with a good configuration of your website.
Post: 14 tasks to improve your local SEO #infographic
Optimizing for page experience
The way we optimize sites for search engines has changed a lot over the years. Before, it was all about keywords, but now user experience is perhaps the most relevant factor, although keywords still matter.
As we mentioned before, most online experiences begin with a search engine.
So, you want to be there. To do that, you need to understand users and search engines, the intent with which people turn to them, a concept known as search intent or what Google calls micromoments, which is whether people are searching to find out something, go somewhere, do something or buy something.
Ultimately, you need to optimize your content for people, your current or potential customers, not just search engine-centric. Your content needs to be for users, not for ranking purposes. If you do this, you're more likely to succeed.
A good page experience involves optimizing the following:
Use HTTPS: By encrypting your website with SSL, you protect your users' personal information.
Good web design : your website should look good and reflect your brand. With legible fonts, no intrusive pop-ups , and fast loading.
Mobile-friendly: Your website should be easy to use on mobile devices and computers alike.