I was recently chatting with André Mousinho , our SEO specialist, about brands that are experts in content marketing and he reminded me of Red Bull. We thought it would be interesting to write about this company, since it sells its product without mentioning what it actually provides to consumers.
After all, how has Red Bull, a company less than 3 decades algeria email list 1.76 million contact leads old, become top of mind in energy drinks without mentioning that it sells that product?
In its campaigns, it is clear how the brand is always surrounded by energy and that is what it sells through content. It is this strategy that engages and delights customers, creating affection and value in their relationship with the company.
This is the fine line between businesses that know how to create relevant content and companies that only seek to create content to add to their digital marketing strategy.
In this article, we are going to understand a little about Red Bull's positioning.
They relate energy and sport
In 2007, Red Bull created its own media company to handle its marketing and digital content distribution strategies: Red Bull Media House , which is today one of the leading names in the world's marketing industry.
To better understand how this brand created its image and relationship with the concept of energy, let's analyze its campaigns.
Red Bull Rewind | Best of 2017
Since its creation, Red Bull has been associated with sports and physical activities. That is why most of its graphic and commercial pieces use this approach.
However, this association between energy for practicing sports was only supported by the brand's content strategies.
The main idea of content marketing is that customers find the company through relevant content created by the brand, with the aim of attracting and involving people to make them known, create affinity and become loyal consumers.
This is how Red Bull created value in its product and authority when talking about energy drinks.
Finally, in this context, the company appears as a solution to the consumer's problem and not a product in the midst of so much advertising.