Personal Branding: Why does personal content destroy corporate content on social media?

[mstajminakter16]

Have you ever wondered why personal content on social media has such an impact? Why does it seem like posts from real people generate more engagement than those from companies? Today we're going to unravel this mystery and find out why personal content destroys corporate content on social media.

The magic of personal content
Personal content has a number of characteristics that make it irresistible to social media users. Here are some key reasons why personal content triumphs over corporate content:

People follow people
Algorithms favor personal accounts
Authenticity always wins
Let’s explore each of these points in detail to better understand why personal content is so powerful.

People connect with people
We like to listen to other people. We connect with stories, experiences and personalities . Not with cold and distant corporate pages. People are looking for authenticity and emotional connection, something that is difficult to achieve with a corporate approach.

When someone shares their personal story, their successes and failures, a genuine connection is created. People can relate and become more engaged. This is something that businesses need to take into account if they want to list of peru cell phone numbers improve their social media presence.

Algorithms favor personal accounts
Social media platforms prioritize personal posts over business pages. This is because they want businesses to pay for visibility. Algorithms are designed to show content that generates more engagement, and personal posts tend to get more comments, likes, and shares.

Therefore, if a company wants to have more visibility on social media, it should consider humanizing its content. This doesn't mean abandoning the corporate approach altogether, but rather finding a balance between the two.