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Access to the blog and about pages, and some logos to help improve credibility, but basically, we're looking at remarkably driven intent behind the design. Five Reasons I Like the Single-Purpose Homepage: It Gets the Message Across Quickly With only a single headline and call to action, visitors quickly parse the critical message you're attempting to push. In longer, more complex pages, designers and marketers constantly have to worry about the percentage of people who are actually exposed (in any meaningful way) to the intended triggers.


_ It Forces Simplicity in Communication This sin turkey mobile phone numbers database gularity of messaging also means that the language, words and images chosen have to communicate simply or risk failure. Simplicity in web design has proven itself over and over again as a driver of success, and simple messages are the easiest to understand and to transmit virally - a marketer's dream. _ It Reveals What Matters (and Obscures What Doesn't) When external forces compel us, we tend to find our greatest strength is all that remains.


That principle is in clear effect with these designs, as the unecessary is completely stripped away, leaving only those items (graphics, font, layout, links and messaging) that serve the singular purpose of the page. If you've ever fought over which ten things to put on the homepage, get ready to trade that in for which ten words can express the entirity of your business (not necessarily an enviable trade, but it can be a net positive). _ It Sorts the Visitor Wheat from the Chaff Visitors who reach this page will instantly know whether the product is for them or not.