You Need to Take It Seriously and Do It on a Large Scale, Like Many Brands Are Doing Right Now. Smith & Noble, for Example, Offers Free in-home Design Service Consultations and Uses an Online Form to Collect Leads. Smith & Noble Free Design Consultation Image via Smith Noble That's Certainly Impressive, but It's Nothing Compared to the Next Few Examples. Warby Parker is a Custom Eyewear Company. Understandably, One of Their Bottlenecks is the Trouble Customers Have Buying Glasses That Fit Their Face Because They Don’t Know How They Will Look in Them.
So How Do You Get Someone to Buy brazil phone number library Glasses Without Even Trying Them on? A : You Don’t Have to Do That. Instead, You Can Ask Them to Order Some Samples and Give Them a Few Days to Get Them Confident Enough About the Product They Are Buying. Warby Parker Free Samples Image via Warby Parker if the Customer Keeps All Five Items Within Five Days, They Are Charged. So the Risk is Minimal, Except for a Few Items Getting Damaged and Returned.
Why is This a Great Strategy? If They Keep the Sample, They Become a Customer, and if They Don’t, You Still Get a Qualified Lead. Notice How They Start the Process With a Quiz, Which So They Can Further Nurture the Lead if They Return the Sample. Helix is another Company That Uses the Same Approach, but This Time They Extend the Time to Days! Helix Sleep Trial Image via Helixsleep After the First Days, Customers Have the Option to Try the Product (and Actually Sleep on the Mattress) for Nearly a Third of the Time.