2. Save site abandoners by addressing their concerns

[Shakil1984]

The results of the Farmer’s Dog quiz
The Farmer’s Dog also customizes the package you receive by adding the name of your dog to the label and precisely portioning each pack of food for the size of your dog.

In general, visitors who have spent significant amounts of time on your site are very interested in your brand and products, even if they haven’t decided to make a purchase yet. That’s especially true if they’ve started to fill out a quiz.

In The Farmer’s Dog’s case, a sweden consumer email list visitor who’s reached this stage of the customer journey has a dog and is probably interested in starting to feed them healthier meal options.

If someone who fits this profile plans to leave the site without finishing their purchase (or completing the quiz), The Farmer’s Dog tries to rescue that conversion.

Unlike most ecommerce companies, they don’t go about this by doubling down on trying to sell the visitor a product before they’re ready. Instead, they just offer help.

Here’s what their exit-intent popup looks like:

The Farmer’s Dog exit-intent popup
For example, if you click on “I want to see the price,” this is what you’ll see:

The Farmer’s Dog exit-intent popup second page
But if you click on “I want to see the recipes” instead, you’ll see this:

The Farmer’s Dog exit-intent popup second page