Examples:
Where is the Taj Mahal
How long does it take to boil water?
Best Dishwasher Reviews
With these queries, people are looking for information french email address list to support their idea of purchasing a certain product that they have already decided to buy, so they want to read reviews or compare prices.
While these words may not give you a good ROI on advertising, targeting them can help you drive overall traffic to your site and improve your reputation if you provide lots of useful information to people.
Navigational:
Queries that show the intent to navigate to a specific website or content.
Examples:
Barack Obama twitter
These searches already have an idea of where the user wants to go and is looking for the right Internet address to get there. Such keywords are usually useful when the site's brand is well-known and popular.
In addition to keyword intent, there are a few more common keyword “types” that marketers use to rank for goals.
Keyword Branded
These are queries that contain a brand name such as "Adidas Tracksuit For Sale" or "Gucci Bags".
Long tail keywords are searches that have a low search volume but a very specific intent . If you map the search query onto a search volume vs. conversion rate graph, these keywords fall into the orange “long tail” of a search query graph, as shown below: