Supporting a complicated customer acquisition

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"We know that it will take a few more years to really make people understand that our organic products are capable of competing with conventional products. Consumers still have a preconceived idea and think that organic products are not synonymous with performance."
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This has not prevented the market from becoming more and more competitive over the years, as "fashion" has grown, with the help of a great deal of marketing and communication:

"On Cosmebio, we have identified no fewer than 580 organic cosmetic denmark b2b leads brands that were created in 2020."
It is for all these reasons that, when we talk to Lionel about the first step in the customer life cycle, acquisition, his reaction is unequivocal:

"Today, acquiring a customer is very complicated, especially for us. Before even choosing your brand, you have to choose to position yourself on organic. And only then do you choose which brand to use. It's like a double brake, ultimately. The cost of acquiring a customer, for us, is therefore very expensive: we spend a lot of energy converting, convincing that organic is good. On the other hand, once they are convinced, once the product has proven itself, we know that they will stay and it becomes quite easy to build loyalty.
In order to counterbalance this difficult stage of the customer lifecycle, solutions had to be found quickly.