This is one of the most important

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Sometimes I hear from clients that they themselves conduct focus groups (for example, in a company among employees), or in-depth interviews (for example, during home visits).

But, in general, clients seek professional moderation and there are reasons for that. In fact, anyone can become a moderator and successfully conduct discussions with consumers if they have the appropriate qualities. After reading this article, everyone will be able to understand for themselves whether they have the qualities of a moderator. Perhaps this will pakistan cell phone number list help you better understand what to expect from a moderator and what requirements should be made of them.

Of course, the most important thing for a moderator is to successfully conduct a focus group/deep interview, etc., i.e. to achieve the research goal. What does this mean in the context of focus groups? To successfully conduct a focus group, a moderator must be able to:

Monitor the dynamics. requirements for a moderator, so I will dwell on this point in more detail below.
Do not influence the group. Do not contradict any opinions. Everyone has their own subjective opinion on this or that issue. We can know for sure that beer brand N is inferior to brand S for some reasons. And that brand F definitely needs such-and-such packaging design. But when entering the focus room, we must leave all our knowledge and opinions outside the room, and in no way show this to the participants, much less try to convince them of anything. The moderator here is required to have the skill of abstracting from his own attitude to the subject of the study.