How to properly prepare your communication campaign?

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Step 1: Do a study of your old campaigns!
First, start by going back in time by analyzing your previous communication campaigns . This analysis is essential to understand what worked and what did not achieve the desired results. To effectively carry out your analysis, take advantage of key performance indicators (or in other words KPIs ) such as the conversion rate , the number of items sold, the number of clicks and many other data. Example: If you have opted for sending SMS via the SMSFactor platform , you will be able to easily access certain statistics of your sendings such as the click rate.

After analyzing this data, it is also important to understand the reasons behind these results . Also take into account the feedback from your employees or the various opinions of your customers . Once this is done, use this information to improve your future campaigns.

Step 2: Quickly establish your goals!
Once you have effectively analyzed your old communication campaigns using your KPIs, contact number list with name the next step is to clearly establish the objectives of your new communication campaign .

This step is crucial because it allows you to guide all your actions and better measure the success of your campaign. Start by defining what you want to accomplish with your campaign . Do you want to increase sales , have new customers , improve the notoriety of your company?

If you establish clear and consistent objectives , you will then be able to create the right message , choose the right communication channel and the right targets to reach .


To be able to establish your objectives well, we advise you to use the SMART method strategy . This method allows you to define clear and thoughtful objectives . SMART is an acronym which in reality means Specific , Measurable , Achievable , Realistic , Time -defined.

For example, a company that wants to communicate with different types of people during sales could have the following SMART objective:

Specific : “We want to get 200 orders per day”;
Measurable : “This goes through 75% of our stock”;
Achievable : “We have ensured the presence of more employees to manage the flow and filling of the store”;
Realistic : “This corresponds to 1.5 times more sales than outside the sales and an increase of 10% compared to last year”;
Time-bound : “We have the 4 weeks of the sales period to achieve this objective.”
Well-defined goals will also allow you to better evaluate the results of your campaign and better prepare for the next ones . Finally, we advise you to communicate these goals to your entire team so that everyone is moving in the same direction.

Step 3: Segment your targets!
After establishing your goals, the next step is to target your recipients . Accurately segmenting your contact base will help ensure that your messages reach the right prospects and generate the desired results. Study demographic criteria , purchasing behaviors , or even preferences to help you identify the most relevant contacts .

Establish a core target or even a secondary target to better navigate your campaign. Research the various needs of your targets or determine the purchasing preferences of your customers to be as effective as possible. Also choose in advance the channels on which you can reach your customers and leads. Finally, adapt your messages according to the different types of people.

Step 4: Create a clear and relevant message!
Once you have targeted your future recipients , you must then design a message that is coherent and effective . The latter must capture the attention of your audience and encourage them to take action.


To write the message, use the good results observed during your analysis of previous campaigns. If a certain type of message or a particular piece of information was more successful, do not hesitate to use them again for your new communication campaign.

Also, remember the different objectives set and make sure your message is aligned .

Also considering the customer segments you have defined , it is also advisable to personalize the content of your message so that it is relevant. The conciseness of your message is also essential . Get straight to the point by avoiding superfluous information.