How are marketing automation platforms used?

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The main purpose of a marketing automation solution is to streamline workflows and manage cross-channel campaigns. This means you don't have to worry about repetitive routine tasks like sending emails or SMS. This is a huge advantage, as many decision makers in SMEs are already busy enough and often don't have a separate marketing team. In fact, a recent survey of more than 1,100 SME managers conducted by Act! found that 69 percent of decision makers in small and medium-sized companies take care of all marketing and sales activities themselves - in addition to all their other tasks. The benefit of marketing automation is therefore clear: SMEs gain back japan business mailing listvaluable time and increase their overall productivity in marketing and sales.

In addition, marketing automation platforms help companies improve the customer journey by automatically sending personalized messages to prospects and customers and measuring their response. The result? Customers are more likely to stay loyal to the company. Using the data from their marketing automation software, SMBs can better understand their potential customers and guide them more easily through the sales funnel to achieve more conversions and deals.

marketing automation tools

How are marketing automation platforms used?
According to a recent report, marketing automation tools deliver an average return of $5.44 for every dollar spent in the first three years after implementation . That's an incredible ROI of more than 500 percent! And the payback time? Less than six months. This makes marketing automation an indispensable component of modern SMBs that market on multiple channels.