Remember the days when you had to sprinkle the exact keyword a certain number of times throughout your content to help search engines understand your web pages?
Well, those days are long gone.
In 2013, Google launched Hummingbird . It was likely the search giant's first attempt to break away advertising database from its reliance on keywords. The search algorithm now analyzed phrases.
Next, Google launched RankBrain in 2015. With the machine learning-based update, it even began to understand the context and exact meaning behind search queries.
If search engines have evolved, so should you.
You can't stick rigidly to the old strategy of creating content around long-tail keywords alone.