Tribe on the move

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Through 4 questions, Saint-Nazaire Renversante collects the participants' responses and segments them into 4 distinct categories:

Cultur'Addict
Globetrotter
Natur'Addict
Following this segmentation, an automated scenario is triggered to send the profile the destination that suits them. Content pages have even been created on the website to support the process!

This operation aims to help the tourist office learn more about the interests and uae mobile phone directory desires of its customers. A historical visit and off the water? With family or friends? The team at the Saint-Nazaire office is committed to offering the right visit followed by the right restaurant.

An example to follow in terms of personalization and customer experience!


Stunning Saint-Nazaire Personality Test
Using KPIs with SPREAD
Given Saint-Nazaire's target, it is difficult to set goals beyond contact acquisition. To overcome this challenge, Jérôme developed tailor-made KPIs in SPREAD. These KPIs allow you to evaluate the conversion of your contacts, the types of conversions made and the relevance of the contacts obtained.

By looking at these KPIs, the tourism office can adjust its strategy in real time to maximize the effectiveness of its efforts. For example, if the conversion of contacts to concrete engagements is low, the team can make targeted changes to the calls to action or content offered.