Tik tok: a new social network calls your brand
Table of Contents
First things first: what is Tik Tok about?
Some data to understand the importance of Tik Tok
Which characters and brands are already on Tik Tok?
You already have a platform for ads
There's more to TikTok than just Facebook or Instagram. TikTok has made a strong entrance into the market and it seems that it's not a passing fad. The app has become the fastest growing app in the app market. What can your brand expect from this new social network?
First things first: what is Tik Tok about?
It is essential for any marketing professional to be aware of korean number phone new trends, understand them and know when it is time to take the plunge. Obviously, not all companies need to be present on all social networks. However, it is necessary to know how to analyze opportunities and follow the strategies developed by other brands.
Some data to understand the importance of Tik Tok
Created in 2016, the Chinese platform is present in more than 150 countries and available in 75 languages.
Allows you to create and upload short videos of up to 60 seconds.
The content is often associated with games and challenges.
Playback performances are a classic.
It is estimated to have 500 million users.
It has fewer users than Facebook, but more than Twitter or Snapchat.
In 2019, it was downloaded more than 750 million times.
The average age ranges between 16 and 24 years.
Controversy surrounds this new social network. Most people, especially adults, still hear about Tik Tok in the media. To date, news about the app is shrouded in controversy. For example, the challenge to trip up schoolmates. But far from just looking at the headline, we must go in and dig deeper.
Which characters and brands are already on Tik Tok?
At an international level, there are many. Artists like Justin Bieber or brands like the NBA. At a national level, the number of new profiles is growing. From the television program El Hormiguero to Rosalía. But the Tik Tok ecosystem has launched new profiles into popularity with @twinmelody, two Basque twins with more than 2 million followers, or @lauralp21, popular for her interpretation of Latin music. And what brands have already joined the new trend? Real Madrid, El Corte Inglés or Bershka are already active on this social network.
You already have a platform for ads
Tik Tok welcomes brands. The app already has a digital advertising platform . From native advertising in the user's feed to specific actions to promote a specific challenge.
Tik Tok is knocking on your brand's door. What are you going to do? At Uzink, marketing consultants , we're on the lookout.