se of the network of clinics "MedCentrService"

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IP telephony for medicine: telephony with call tracking helped to reduce advertising costs by 75%.
How to attract customers without spending huge amounts of money on advertising? How to understand which advertising source is bringing in targeted traffic? To do this, you need a service that tracks calls from channels, as well as smart telephony with a large number capacity, a call recording function, and the ability to integrate with any CRM system. Below, we will tell you how UIS services helped a network of medical clinics reduce their advertising campaign costs by 75% without losing conversion.

Client
Content
Client
Problem
UIS products used
Solution
Result

OOO MEDTSENTRSERVIS is a Moscow network of telegram brazil amateur medical clinics in the “clinic near home” format. On the market since 1995, 1-2 new branches are opened annually in different areas of the city. Consultations are provided by a gynecologist, urologist, dermatologist, venereologist, therapist, ENT and other specialists. There is laboratory diagnostics (the network cooperates with KDL), but without complex manipulations.

Problem
There was a lack of organized, dynamic telephony. There was a regular city telephony, which did not allow switching between branches. There was no possibility of collecting and analyzing statistical data (on call center operators, clinics, etc.).
There was no control over advertising campaigns, no understanding of the payback of a particular channel. Previously, they worked with call tracking on the side of a partner who provided bidding services, but the organization parted ways with this partner.
UIS products used

Dynamic call tracking
(analysis of advertising channels for which on-demand analytics is important)

Static call tracking
(for analysis of new advertising channels with payment for impressions or calls)

Integration with CRM

Call recording
(analysis of scripts, responses from call center operators and clinic administrators)

Handling missed calls

Call API
(collecting additional statistics)

Dashboards
(operational analysis of the course of an advertising campaign, data on the quantity and quality of calls; quick understanding of whether there is a deviation from the norm)

Callback button

Website widgets for customer retention
Solution
Dynamic call tracking based on UIS SIP telephony was connected. Data from it is transferred to bidders or advertising automation systems. Advertising of services is placed on the websites of partner aggregators (DocDoc, ProDoctors, etc.). A new number is linked to each new source. The call tracking service tracks calls from all channels, and statistics are formed on this basis.
The company has a CRM system that is integrated with telephony, so that when a call is made, all patient data (the advertising channel that was triggered, the history of records, the patient's full name) is displayed on the employee's screen. Based on this data, the call is marked with tags. You can also listen to conversation recordings in the CRM.
The tagging function identifies which sources require deep analysis. In cases where a call lasts more than 60 seconds, the probability of recording a patient is higher. If the patient is recorded, the call is tagged with the "Recording" tag - the channel that brings such calls is considered valuable. If the source brings short calls, then something is wrong and the source requires closer attention and analysis.