Initiative for change
'Be the change you want to see'. A guideline for many millennials, a mantra for influencers. There are many new initiatives that have started from this goal. Sustainability is an important theme here. Travel bloggers are committed to less plastic waste or to traveling with your heart. In this way, even more emotion is connected to traveling and together we can improve the world.
An important theme: collaboration versus competition. More and more often there are nice collaborations between the influencers. A joint campaign for Wehkamp, a challenge against each other on YouTube or just a video of them going out together. The influencers not only strengthen their own or the paying brand: they also support each other.
4. Snackable content
It is now widely known that we suffer from information hospital email lists overload. Many websites, organizations, bloggers and vloggers are tapping into this by making the content more snackable . The ideal seems to be to present everything in bite-sized chunks: tell your story in one minute and prefer a shorter blog to a longer one.
Every influencer has to ask themselves if this is a direction that suits them, and how they can give substance to it. My personal prediction is that in the coming years we will see more brands choosing a certain direction. Either everything snackable, or more depth. But that aside
And then this
Rutger Houweling from Want.nl gave an ultra-short workshop on making the complex world accessible in the form of video. The four key elements:
Personal/authentic: stay true to yourself.
Recognizable/Identifiable: Stay with your audience.
Accessible/target audience engagement: keep your audience engaged with you.
Entertainment/laughter: make it a party with your audience.
His best tip? Think in formats. That way you have a clear structure for your content and you make it easy for both yourself and your target group.
How do you see these trends for online influencers in the travel industry?
Intro image courtesy of Unsplash/Annie Spratt
I see them every day. People walking down the street with their smartphones in front of their faces. Checking their Facebook while walking or cycling in traffic. More than once I almost bumped into them, because they were swallowed up by the digital world in their smartphones. Why do we spend so much time staring at a screen? How can we use design to ensure that we don't completely ignore the physical world.