5. Mobile UX helps improve your ranking

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It is true that a website that does not have a mobile version can lose several users in the coming years as mobile trends are growing day by day and it will become popular in 2020. Although almost everyone has a smartphone around the world, and people are sticking to them all the time, it is important to offer them the best experience so that they can visit your website twice or thrice.

However, technology and people find the best information with the help of their mobile devices that are becoming more and more innovative. Therefore, having a mobile website is not enough, its interface must be easy to read, people can easily access it and it must have the ability to answer all the questions who is looking for.

Furthermore, studies show that 4 out of 5 consumers can perform local searches on search engines with the help of mobile devices. You can also see that smartphone searches account for 88%; on the other hand, desktop and tablet searches together account for 84%.

Since more people use smartphones to search than a computer, it is important to have a company email database poland mobile version of your website to cover the large number of people interested in your product.

Your pages need to be optimized for mobile devices if you want to beat your competitors. Keep in mind that the higher your ranking in Google's mobile-friendly index, the more prominent your page will be.

Benefits of mobile user experience
Mobile UX is important to attract more audience to your page. Its main benefits are:

Helps increase productivity.
Maintaining customer retention rate
Reduce development time
Reduces the cost of supports.
6. Videos – Source of information
As we all know, voice searches are becoming more and more popular nowadays. Therefore, videos on the Internet are increasing exponentially. Google studies show that 6 out of 10 people are more likely to watch these videos online than on TV. In many other ways, it seems that YouTube has become a more popular TV than the new one.

Therefore, today's Internet users, especially the younger ones, prefer to obtain information through online videos, whether for academic purposes or just for fun. That's why implementing online videos should be on the radar of most companies. A high-quality video can attract many users if it is dynamic and does not bore viewers.

In order to reach a large audience with your videos, it is necessary to optimize them for search users. To do this, you need to use the right keywords in the description and title section of your video. Thus, you will ensure that the video reaches the largest group of people interested in this topic.

Benefits of videos

Main benefits of videos

It is easy to see and then read.
People enjoy videos more and are more likely to share them.
It will improve traffic to your website.
Advertising promotion can be done easily.
7. CTR and dwell time
As people become addicted to fast internet connections and want information at their fingertips quickly, click-through rates, website dwell time, meaning how much time people spend on a web page before landing on it, are even more important to the success of your SEO efforts.

Moreover, both metrics are equally important as they show a great awareness to meet the requirements of the web searcher. The duration of that time means that someone stays on your page or on other links which can tell you who is interested in your content and how satisfied they are with the information provided by you.

The longer a person spends on a page generally indicates how satisfied they are with finding what they are looking for. We expect search engines to place more value on dwell time in 2020.

Also, dwell time is different from CTR. IT tracks how many people clicked on a link based on how much looked at the SERP, while dwell time is more interested in what people do after clicking on the page, not how many people click on it.