5 keys that will improve your presence on LinkedIn

[mouakter13]

B2B communication on the Internet is already an advertising channel in its own right. Many companies no longer invest in television or print advertising and have moved to another method of action focused on the Internet where their content becomes a reference for the general public.

It is a trend that is growing in the sector year after year and establishes a clear difference between companies with a digital strategy and those that do not have one, increasing the number of potential clients for italy business mailing list those that blog frequently by up to 67%. This is reflected in several studies published in the e-book "The State of B2B Content" by Contently , a leading company in Content Marketing.

This article may interest you: 3 examples of B2B companies that succeed with Inbound Marketing

Currently, only 44% of companies interviewed by the Content Marketing Institute in North America admit to having a defined marketing strategy, while 93% admit to having some digital communication. A significant difference between two variables that, when well developed, can expand your business' market on the Internet. Communication is useless if our message falls by the wayside and does not reach our target audience . This is another of the problems faced by 58% of North American companies, which admitted to not being effective in their messages.

Social media , articles on corporate websites, newsletters and blogs are the most commonly used tools by companies with a digital strategy. However, it is also significant that only 68% consider publishing their articles on other Internet portals, as shown in the graph below.