Make this an ongoing exercise and

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Remove unnecessary questions Be mindfulhat questions you ask in an online form. Most of the time, people like to collect all kinds of data, but in reality, there is little to no value in many of the questions asked. The better approachould be to critically review your questions and to cut out those that are not adding value. Itill save time and also youill likely see a better conversion rate. Furthermore, it’s important to avoid questions that can confuse the user.


Here is an example featuring two questions in onehich is not russia numbers a gooday of asking questions: Unnecessary questions in Long Forms Instead, be very specificith your questions and use the right question type. In this example, itould be much more useful to goith a multiple-choice question. 4. Run AB tests LeadGen allows you to create form variations and test them against each otherith AB testing. Create similar variations and test how users interactith it.


Step by step, you can increase conversion rates and learn from the numbers. LeadGenill show you numbers on form visitors, conversion rates, leads and completion time. record as much tracking data as possible. An AB test doesn’t just stop after a single split-test. Instead, create multiple challenger form design variants and continuously challenge theinner variant for better results. 5. Optimize the landing page Optimise landing page Typically, online forms are hosted on aebsite or landing page.