Good preliminary research can help with this. Suppose you have real estate agents come by for a valuation, then also ask why they would or would not buy your home. Knock on the doors of friends or acquaintances and ask them the same questions. You will see that this not only leads to a list of advantages, but you can also map out the counterarguments. In our case, the following arguments often came up:
Advantages of our home
Perfectly maintained
Central location near the center
Quiet, child-friendly neighborhood
Maintenance free (maintenance for the next six years included in the purchase)
Back entrance via garden
Disadvantages of our home
Top floor very small
Only a shower available
No full-fledged attic
No private parking space and limited space in front of the door
3. Choose the right personas and target audience to align your strategy with
After you know which pros and cons can be decisive hospital ceo email list in the decision process of the potential buyer, it is time to choose different target groups. This also requires research. In our case, we mainly looked at three things.
How we bought a house ourselves at a young age
What the composition of other families and residents in the neighborhood is
We asked around us who could be a suitable target group.
This has resulted in the three personas below:
home selling personas
4. Provide attractive and clear content
A first impression is often decisive. Also when buying a house. Good content and images are essential in this. We were lucky to have a good photographer in our circle of friends. He captured all the rooms of our house in a fresh and beautiful way. When taking photos yourself or having them taken, try to make sure that they are shot as much as possible 'landscape', so that you can also reuse them for future purposes.