If you want to learn more about these and other metrics, we also leave you with an Instagram post from our Academe training section where we talked about them.
Conversion rate
Conversion rate is the percentage of actions a user takes after clicking on an ad or other digital asset. It is used to measure the effectiveness of your content in converting visitors into customers or getting them to take a desired action (such as signing up for a newsletter or completing a purchase).
In marketing, or call to action, or czech republic reverse phone lookup incentives for the user to do something (share, sign up for a newsletter, etc.). The conversion rate measures the number of users who respond to the CTA in relation to the total number of visitors .
This metric is important to determine the effectiveness of your marketing activities since it can provide useful and precise data. Therefore, if the conversion rate is high, it means that your content has been effective.
CTR (Click Through Rate)
CTR is a very important indicator in digital marketing. The Click-Through Rate is the ratio between the number of clicks on a given link and the number of views of the page or email in which that link appears.
It is important to calculate it because it helps you understand if your campaign has been effective and in particular if the message you propose is in line and incisive enough to make the user take the first step towards conversion. A low CTR can indicate that your message may not be convincing enough or that the target may not be well defined .