Time to review your marketing strategy? Structuring and implementing a successful content marketing strategy requires a significant investment of time, money and knowledge.
But anyone who thinks that the work ends there is mistaken: without evaluating your strategy and ensuring that all KPIs are being met, it will be impossible to know whether it is on the right track or whether adjustments are needed.
Below are the warning signs that indicate whether it’s time to renew your content marketing strategy:
1) Same or declining results
The goal of your planning should be to build trust with current and potential customers, bring more qualified leads to your website, and increase sales.
A change in your content marketing strategy is necessary if:
The content is not attracting more shares on social media bahamas mobile database or other channels;
Page views are the same or decreasing;
Your income is decreasing;
People are spending less time on your website;
Page viewers are not qualified leads.
To solve this problem, you need to analyze your data with more control. One tip is to compare your best-performing content with your current content and find commonalities and where you can make changes.
2) Declining research results
If your website is no longer ranking at the top of search results for your products and services, it's time to review your content marketing strategy.
Keep track of search engine algorithm updates and update your content to meet new search engine guidelines as they change. Also, pay attention to your mobile responsiveness and overall user experience.
3) Content not focused on customer pain
Although integrated digital marketing is increasingly taking over the traditional model, many companies still insist on working by the old rules – and focusing more on their product than on what their lead really wants.