However, the purchase became nominal over time because of the loyalty to the brand that the consumer ended up choosing.
The important thing to remember about nominal decision making is that too much marketing effort can have a negative impact on your customers.
If someone is already happy to buy an item on impulse, or because of brand loyalty, they don't need constant interaction with the brand, asking what they like about the substance or if they want to change anything.
Aggressive marketing strategies are not only debilitating to a company’s budget, but can also get on your customer’s nerves – which is a dangerous thing for brands in this highly competitive era.
If the lawsuit is based on a nominal decision, your company should simply perform brand maintenance. In other words:
Check if the product is available where your customers are buying;
Maintain the correct pricing structure and introduce new tunisia mobile database concepts when interest wanes;
2) Limited decision making
Limited decision making is a bit more involved than nominal decision making, but it is still not a process that requires in-depth research.
Limited decisions are made about mid-priced products, semi-frequent purchases, or purchases from a familiar brand. They require a little involvement and perhaps some research.
When customers make limited decisions, they take some time to think about their purchase, and they may not go online to look for testimonials and reviews. Instead, they may consider their memory of your product and make decisions based on logical inferences.
For example, a consumer may go to a store with every intention of buying a particular brand of juice, but when they get there they notice that another juice is on sale. Their memory tells them that they liked this juice before, but found it too expensive for their normal shopping habits, so they decide to make a limited-time change and buy the alternative juice.
While it could be argued that limited decisions come from a lack of brand loyalty, the truth is that they can be attributed to anything from the novelty of a new product to a feeling of boredom with an existing purchasing habit.
When it comes to addressing limited decision-making, it’s important for brands, their teams and digital marketing agencies to look at their customer data and understand the factors that influenced decision-making, such as:
Product quality;
Product availability;
Price;
Packaging design.
After carefully examining this information, brands can change their promotional activities and product development that will accentuate the product's benefits and decrease the likelihood that people will choose the competition.