Learn the rules of effective inbound marketing and ensure significant sales results for your company with its practice.
We've talked a lot here about effective inbound marketing : what it is, how to do it, what results your company can achieve and much more.
But the digital transformation we are experiencing today means that things are constantly reinventing themselves, recycling themselves and regenerating themselves for the next phase.
Effective inbound marketing is no exception. That's why your company needs to stay up-to-date to stand out from the competition and ensure more and more sales opportunities.
That’s why we’ve listed seven major changes that industry experts highlight as essential for impacting your next digital marketing plan. So read on and get ready!
1) Customer at the center of everything
Companies today are encountering a new buyer profile . This way, the qatar mobile database lead is more independent, well-informed, intuitive and more self-confident.
They arrive with 57% of their purchasing decision already made before they even contact your company. In addition, here’s a warning for sales teams: 68% of leads prefer to research a business problem or solution on their own. As a result, around less than 30% of B2B buyers want to talk to your sales team when they make a purchase.
Therefore, it is necessary to invest in an effective inbound marketing strategy. In this way, your company needs to provide relevant nutrition to attract this buyer and prepare him to make his decision independently. But still within your circle of attraction.
2) The sales funnel has changed – so has the strategy for effective inbound marketing
As you can see above, we live in an era where the customer is at the center of everything. Therefore, the way they make their purchasing decisions is increasingly intuitive. So your sales funnel needs to keep up with this new scenario.
Today, the sales funnel has a beginning and an end with the potential customer in every aspect. That's why only an effective inbound marketing strategy can offer all the necessary support to leads throughout all stages.
This new funnel is based on loyalty and affinity. So, with this issue established, your company has a sure conversion rate on its hands. To achieve this, you need to focus on:
Offering relevant content,
Building relationships between customers and brands,
Proposals focused on your customers’ needs – some of which they may not even have seen yet.