You can see that the landing page for men (left in the photo) goes straight to the reason for buying clothes: Halloween. The page for women (right) creates much more of a feeling. Namely how to order the most beautiful costume, so that you are the radiant center of attention of the party. In addition, you also see them talking about 'ear candy' instead of just earrings. Incidentally, this is also a nice pun on 'eye candy', but it immediately gives a completely different feeling.
When shopping, men prefer to go straight to their goal (the product they are looking for) and tolerate little distraction.
In a study on online shopping behavior, researchers Yoo-Kyoung Seock and Lauren Bailey discovered differences between the sexes. Women visit 30 percent more websites during their shopping session and compare multiple options than men. In addition, women found online offers and discounts sooner, which made their shopping session less fast and efficient than that of the male subjects of the study.
Most women enjoy browsing and clicking from product to product. This largely comes down to an online translation of shopping behavior in tangible stores on the high street. The female target group often appreciates the added value of online. Think of the extra options of social media, such as sharing things and following companies, high-quality images, quick contact with customer service (online chat!) and reviews from others.
The female target group often appreciates the added value of online.
This is how Net-a-Porter does it
Online designer shop Net-a-Porter knows how to play hong-kong business email list into this right on the homepage: you get the option to view their new magazine, which is full of beautiful atmospheric images of women in designer clothing. If you don't want to view the magazine, you can click through to possible situations for which you need a specific piece of clothing on the right side of the site, or you can click on specific product categories.
Women generally go on longer shopping sprees, compare more and are more sensitive to other impulses that have to do with reaching the end goal. This gives you as a brand a great opportunity to present yourself in the most favorable way during that search. In fact, start doing this before the lady in question has even started her shopping spree .
Basic rule number 1 in this case is: stay positive. Avoid a negative approach, give women positive reasons to buy something.