Get to know the account very well to avoid any surprises.
Create sufficient support within your own organization; you especially want management to support you.
As a marketer, work closely with the sales team. Keep talking to each other and strive for the same goal: more customers. It helps if the marketing department and the sales team use the same sales funnel tool.
Be a reliable partner for your prospect. The sales team is not made up of salespeople, but of partners. Then it is also easier to talk to the prospect and find out more sales potential.
Dare to be different from your competition and find out how your organization can deliver added value.
3. To survive, you have to move along
"The new world presents new issues, which you need to tackle with vision and creativity," says Ronald van Schaik , founder and owner of Kaliber Interactive. The future is of course difficult to predict, but according to him, moving with the dynamics is the only option. In essence, it is all about the interaction between people and brands, and this interaction is becoming increasingly intensive thanks to new technology. Ronald van Schaik gives examples of this in four areas.
The new world presents new issues, which you must tackle with vision and creativity. – Ronald van Schaik
Content, experiences (VR), service and products
Artificial intelligence continues to evolve and is now also making its mark on content. A good example comes from e-commerce giant Alibaba. Alibaba broadcasts a live stream of a fashion show where the viewer can order the clothing directly by clicking on it. In this way, AI ensures that the customer journey is drastically shortened.
Did you know that 70 percent of a brand's appreciation is determined by the brand's behavior? Thanks to VR, you can now bring a brand story to life and give the consumer a fitting experience. In doing so, you focus on the subconscious of the human being: the place where many decisions are made. For your brain, it doesn't matter whether you experience something for real or in a virtual world. So it's a smart idea to make brand values interactive as an experience!
Service design is becoming increasingly important, it is the way to achieve a successful crossover between offline and online. Take Rimmel London, for example, the company has created an app where you can try out make-up. The feature is called 'Steal the Look'. The app analyses the make-up of the person in the photo and then you can apply her look to your own face. It is also possible to upload a photo of a face without make-up and try out new products virtually. Another example hong kong mobile phone number is the physical store of Amazon, where you log in to your Amazon account via facial recognition , shop and automatically pay when you walk out.
Are you one of the 33 percent of marketers who are already working with a tech agency to see what technology can do for your brand? Then you are doing well. It is expected that by 2020 there will be 38 billion connected devices and three out of four households will have a smart speaker in their living room. In B2B, the development of the Internet of Things is going even faster, because more and more companies are opting for added value instead of pure sales. For example, tractor manufacturer John Deere has grown into a company that solves all the problems of farm management, says Hans Molenaar.
Change is exciting, but innovation doesn't have to be grand and sweeping. Sometimes it's just a matter of dealing with the same thing smarter. – Ronald van Schaik.