How much does Facebook advertising cost?

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It is not possible to determine with certainty how much advertising on Facebook costs , as there are many factors that influence the amount.

One of these factors, for example, is the product category of the product .

There are Facebook south africa cell phone number list campaigns for cosmetic products launched with just a few dozen euros, capable of reaching thousands and thousands of people. These ads have very low costs because cosmetics are a very popular product category .

The dynamics are completely different, however, for the categories of professionals who sell services at prices higher than an average cosmetic product. A great example is the real estate sector , which requires medium-high budgets on Facebook.

Factors that influence the cost of advertising on Facebook include competition, the type of audience, and the goals of the advertising campaign.

There are virtual auction ads , where Facebook uses an auction system to determine which ads to show to users. Advertisers compete for the opportunity to show their ads to a target audience. This system, when competition is high , makes the cost of the campaign higher .

Then there are campaigns where the cost per impression (each time the ad is displayed), the cost per click (when a user clicks on the ad) or the cost per action (such as filling out a form or making a purchase) counts.

Targeting can also raise or lower the cost of Facebook advertising. Specific and highly segmented targets can be more expensive to reach , as there is more demand for those groups of users.