Becoming aware of the existence of the product or service
Consideration to purchase the product or service
Purchase
Becoming a loyal customer
Becoming an ambassador for the product or service
Every company would like to have as much control as possible over each of these phases. For this, advertisements, social media, shrewd marketers and websites are used. Unfortunately, I still see too few organizations that use an online community. While that is a tool that gives you an advantage in each of the phases.
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Eighty percent of all consumers start their search for a product by typing a search query into Google. We are now in phase 1 of the customer journey. What they find on that first page of search hong kong mobile number search results will largely color their perception. That is why Search Engine Optimization (SEO) is so important for organizations. If you are ranked higher than your competitor, you have already won the first battle.
Online communities help with a good ranking. They consist almost exclusively of user generated content . And that scores well in Google. A successful community has members who start discussions, share videos, ask questions and write blogs on a daily basis. Each of these provides opportunities for organizations to be found via their own customer community. How do you use this fact to be found on keywords that are important to your organization?
Conscious SEO strategy in your community
You do this by implementing a conscious SEO strategy in your online community. A long tail strategy is proven to be more effective than using a few keywords . Long tail means that as an organization you focus more on the long search queries that potential customers use. Compare a search query such as: 'Who are good community managers?' with the much shorter 'Community managers'. The advantage for organizations of the first variant is that there is less competition from other companies, and that the people who search for this are more relevant to you than the more generic searchers.