E-Commerce is an ever-changing business, as the digital world and devices are changing and becoming more and more practical, an online store must keep up with this, to be relevant and closer to its potential customers.
In this article, we will explain the most up-to-date and timeless ecommerce tips, 10 tips for you to keep your online store relevant and boost its performance.
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Make a good first impression
On one hand, it takes about 50 milliseconds for users to decide whether they like your website or not, and on the other hand, you never get a second chance to make a first impression. That’s why you need to be as creative as possible, because first impressions can last for years and help you gain lifelong customers. You need to invest in the best possible design, the right website structure to provide a pleasant and visually appealing experience for users, and to make a sale.
Be customer focused
The biggest flaw in an e-commerce business is the inability to allow your customers to touch, feel, and try on your product before making a decision. While architects mailing lists there is currently no solution to solve this problem, you can address this shortcoming in other areas of your business. Some of the best things that attract users and keep them coming back to your site are offering the right price, offering free shipping, making the checkout process as short as possible, and making the checkout process as easy as possible with simplified shopping carts. These extra services and offers keep your customer engaged with your site and enticing them to make a purchase.
Offering eco-friendly shipping for your products is also a good practice and can change your brand image. People like to support companies that are doing good, and your customers will appreciate you giving them a chance to be environmentally friendly.
Be mobile-friendly
A recent study by mobileinsurance.com revealed that the average person spends nearly 100 minutes a day on their mobile device. Do you think you were there for that amount of time? Or let me ask you: is your website mobile-friendly so that people can browse it during those 100 minutes a day?
Internet Retailer ’s Bill Siwicki references Goldman Sachs , saying, “Tablets will play an increasingly important role as global consumer spending on mobile devices jumps from $204 billion in 2014 to $626 billion in 2018…” This means that if you’re not designing your e-commerce business with mobile in mind, you could become irrelevant within three to five years. Be there for your potential customers, and if they’re on mobile, that’s where you need to be too.
Align with social media
Neglecting social media or being socially absent is one of the worst decisions for your online business. In fact, social media plays the role of the heart of your business as it provides an endless and uninterrupted view into the lives of your customers. You can’t just have a social media network, it’s preferable that you have a presence there as well, social media can be a decision-making hub for your business.
Try OrangeTwig to automate your social media marketing. It’s an incredibly powerful marketing app that automatically fits your products into attractive, professionally designed layouts and promotes them on Facebook, Instagram, Twitter, Pinterest, and Tumblr. It follows the best practices of each channel and schedules the frequency and timing of posts accordingly. And if you’re interested in growing your Instagram followers and engagement, then it’s a must-have app. OrangeTwig’s InstaSuccess ToolKit will help you get the right hashtags for your posts, make your posts clickable, and comment on posts – all while being fully compliant with Instagram’s policies.
Use more photos
According to research done by 3M, the corporation behind Post-it Notes, visuals are processed 60,000 times faster than text. Since 65% of people are visual learners, according to the Social Science Research Network, one of the best ways to get your message across to your customers is through visual content. One way to do this is to use more images on your website.
It’s no surprise, then, that HubSpot social media scientist Dan Zarrella found that tweets with images are 94% more likely to be retweeted than tweets without images. In short, provide users with images that stick in their minds. “A picture is worth a thousand words.” – Arthur Bisbane.
Stay on top of SEO
As the e-commerce economy experiences rapid growth, more and more businesses will be entering this increasingly crowded space. A list of 1,000 SEO tips wouldn’t be enough to focus on the things you should do to increase your search engine rankings.
In 2013, there were 2.2 trillion searches on Google, but 90% of users only clicked on the first 3 results, so if your product is ranked last on your page, you are only relying on the remaining 10% to find your site. You should think about optimizing your titles, URLs, and descriptions, providing fresh and useful content, improving your website's load time, implementing Google Authorship, and registering your site with Google and Bing Webmaster Tools.
Building a website without SEO is like building a road without direction.
Use Live Chat
Using live chat is a method that helps your potential customers make a decision faster. E-commerce is strong and growing these days, but nothing beats human interaction in an offline store. You need to make your users feel like they are interacting with a human, not a machine, live chat humanizes your website.
A live chat strategy makes the user feel like they’re in a real store, with all their questions answered by a store assistant. You should place your live chat button in the most visible location. You want it to be easy to notice and visible at all times, whether the user is scrolling or reading a product review.