Copying is an elegant way of doing what works. It is not about violating copyrights, but rather about taking inspiration from the success of others for your own project.
Carlos Bravo4
Reverse engineering had its beginnings during the Second World War. Both the Germans and the Americans applied this process to copy and improve enemy weapons or accessories. Later it was also used for non-military products and today it has its greatest field of application in software development.
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Contents [ hide ]
1 Definition of reverse engineering applied to online marketing
2 Fields of application of reverse japanese number phone engineering in online marketing
2.1 1. Positioning a page in Google
2.2 2. Creating a web page
2.3 3. Online marketing campaign
Definition of reverse engineering applied to online marketing
In the field of online marketing, and more specifically in the field of SEO, reverse engineering is also frequently used. It consists of analysing in detail the web positioning strategy of the competition based primarily on the structure of internal and external links. Curiously, the term reverse SEO is used to refer to attacks to damage the reputation of a person or company. In this case, the page is linked with keywords that include “scam…”, “botch job…”, “deception…” or similar so that Google interprets this link in a negative way and penalizes this site.
A rough definition for reverse engineering applied to online marketing could be the following:
Analysis process based on the results of a competitor's online marketing actions in order to reconstruct the steps taken to achieve the positioning of the product, brand or company in the market.
Fields of application of reverse engineering in online marketing
Many marketers reverse engineer without even realizing it. Like much in life, it is about applying common sense to understand why one online marketing action worked, another did not, and what we can do to implement the key factors identified in our own steps to promote our offer.