The danger is too much mail pressure for that subscriber, which causes the results in the ratios to decrease. Or worse, people who drop out, because they receive too many emails. An overload of emails or information ensures a low attention value of your newsletter or article. And the interest of the subscriber will decrease, because he gets the feeling that he can no longer follow your organization well. You are proverbially 'shooting with buckshot'.
To appeal to your imagination, we give an example of the (online) publishing industry, where this way of working can occur. After reading the example, consider for yourself whether this risk also applies to your organization.
An (online) publisher produces a lot of content about different disciplines. Each discipline has its own newsletter. It is likely that a subscriber has registered for the newsletters of 4 different disciplines, which send a newsletter twice a week. The result is that the subscriber receives different newsletters in his mailbox. Perhaps spread over several days, but perhaps all at once. This means that this subscriber receives a newsletter from the publisher 8 times a week. If you were the subscriber, do you think you would read all the newsletters every week? And will you give each newsletter the same amount of attention? Imagine what happens if you have this for weeks in a row. What will happen to the attention value of the newsletters? Do you think your message will still get across?
Take your time to narrow down home business opportunity seekers the information
This reminds us of a statement by Blaise Pascal (mathematician, physicist and philosopher):
I write a letter that is too long because I do not have time to relax and make it shorter. (This letter turned out to be rather long, because I did not have time to shorten it.)
Blaise Pascal did not want to overload his friend with information, but had not taken the time to limit the information and make the letter shorter. Organizations want to share so much information, but does a subscriber have the ability and need to read and understand it all? What do you want to achieve with all that information?
Blaise Pascal had not taken the time to look at what information did not contribute and what he could therefore leave out for his friend. He realized his shortcoming towards his friend and apologized. Try to see your subscriber as a friend. Does your friend (subscriber) really want that much information and does he also have time to read it all? Or are you mainly providing for the need of your organization to send all the information? By asking yourself this question, you can really put your friend (subscriber) central.