Attracting YouTube subscribers

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A fairly effective, yet often overlooked, type of YouTube campaign is to continually increase the number of subscribers to your channel. With relevant videos, you can gain new subscribers and keep all fans engaged in the long term. In addition, you build a large, loyal audience that you know each other with in the future.

Campaigns focused on expanding your subscriber base keep your brand visible over time. For example, if you sell excavators and other construction equipment, you can send subscribers jamaica mobile database educational videos with instructions on machine repair and maintenance, demonstrations of new products in the range, and so on as part of a subscription campaign.

To effectively use this type of campaign:

Enter Maximize conversions in your bid strategies.
In Google Ads, check if you have subscriptions set up as a conversion goal.
Thanks to this approach, you constantly strengthen and increase awareness of your brand and, through ongoing contact, you also support loyalty to it.

Other advanced measurement options
Work with your own audience
YouTube's advanced features can also effectively measure and analyze the impact of individual campaigns. They create different audiences based on the videos viewed and then evaluate their responses to search campaigns.

You can create a group of users who have seen one of your specific YouTube ads and put them in Observation mode in your search campaigns. You can then see how potential customers behaved later in search after watching the video. Do they remember your brand? Do they immediately make a purchase? Do they interact differently?