The solution is a customized automated report

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In B2B , the company needs to know how much a lead costs, what traffic sources are most effective, or which pages are most important before conversion. They can also evaluate longer-term ROI and analyze the long-term value of customers from certain channels or campaigns. Basically, it is necessary to connect marketing and sales data, otherwise the company is blind.

At AITOM, we are therefore introducing fully automated reporting for our clients . It answers the most typical marketing questions using clear dashboards, saving them a lot of unnecessary work. We create reports in Google Data Studio and connect all paid advertising systems and tools that the client uses. We also add the price of internal work or the work of overseas chinese in usa data a marketing agency so that the numbers are really accurate. Together with marketing/sales and company management, we define what questions they want to know the answer to, what they monitor or laboriously calculate, and we then create a tailor-made report. This way, we canconnect any company data that we have access to.

Management and the marketing/sales department have a real-time overview (the report is accessible online at any time) of how the company is doing, marketing specialists can spend their time searching for interesting insights in the reports and make the right decisions. Within the report, you can interactively filter, for example, by date, traffic sources or device type. To give you an idea of ​​what such a report might look like, I am attaching an image of an automated report from an unnamed client.

report

What about you? Are you wasting time unnecessarily, or do you already have reporting automation solved? We will be happy to help you with it and create customized automated reporting for you.

Book a free initial consultation, we look forward to seeing you.