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Their “You Can't Stop Us” campaign on YouTube includes interviews with athletes and behind-the-scenes footage, which has earned them millions of views. On Instagram, they interact a lot with users, and on Stories, they use resources such as questionnaires and surveys in their promotions, which has increased their interactions, making them more human.

Starbucks' digital marketing strategy is the most organic of all. They use Instagram to encourage customers to share photos of their drinks or their latest addition to their cup collection with the hashtag #Starbucks, thereby generating a catalogue of content. Additionally, they use Stories to communicate news and special offers, speaking directly to their young followers.

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