What to focus on beyond frequency when advertising on Facebook

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Facebook Ads Frequency CappingWhen running ads on Facebook, there are other things to consider besides frequency.

Ad Relevance Diagnostics
Ad relevance assessment is an indicator that shows how much interest an ad has generated among your target audience .



Facebook calculates these metrics to help control the quality of its ads.



The relevance score is calculated as a number between 1 and 10; a higher number means that your target users are more interested in your ad, and a lower number means that your ad is not well received.



The relevance score is calculated based on ad engagement and negative actions.

The relevance score is a relative indicato egypt telegram data compared to competing ads with the same targeting, and is only a reference indicator showing the status of your ad, so you should not make improvement the only goal.

Quality Ranking
There are three indicators for ad relevance diagnosis, one of which is "quality ranking . "

Quality ranking is an index that evaluates the quality of an ad .



Your targeting will be evaluated against competing ads of the same size.

The basis for this decision is feedback from users who have actually seen the ad or hidden it .

Engagement Rate Ranking
Another one is the "Engagement Rate Ranking . "

Engagement rate rankings show the predicted engagement rate of your ad when compared to competing ads with the same target audience .



The engagement rate is calculated from the probability that users who see an ad will take action such as clicking or sharing, and is shown in a scale similar to the quality ranking.



The diagnosis results can be used to analyze whether your target attributes are a good match and help you make improvements .