How to find the right tone of voice for your brand
Can I call you 'you'? IKEA does it, Nespresso doesn't [4-step plan]
The power of microcopy: how to increase your conversion with 1 sentence
Stop using stock photography
Not only textual content is important for your content strategy, but also the use of suitable images. Many organizations still opt for stock photos (we do too, ed.), mainly because they are cheap and there is plenty of choice. But there are plenty of reasons why you want to stop using stock photos today . There are plenty of alternatives. You can also use standard images creatively. Images are too important to 'just add on', so use them. But what should you do then?
Also read: Got something to say? Make it visual! [infographic]
The time of a nice photo ("and done!") and storytelling alone is no longer enough. Our content needs are constantly changing. You can see that in funny texts in photos, vlogs and other videos. We want to see a combination of these: storytelling 2.0, or emotiontelling . What does emotiontelling mean for your brand and especially for the content on your online media channels?
Organizations that everyone thinks 'have a good story' are experienced as coherent and meaningful. And the artifacts contribute as well. Artifacts are expressions that are unmistakably part of storytelling: healthcare email list think of texts on coffee cups, friendly messages on postal packages and jokes on pens. Using these four steps, you can determine how to best use corporate storytelling.
To recap:
Storytelling in gear: tell your story with more emotion in 2017
Corporate storytelling: a good story on a beer mat
Corporate storytelling
Brand strategy: put your identity central together
You can only build a convincing brand if you know who you are and what you stand for. A brand can be created, an identity cannot. This model can help you on your way as a conversation starter , so that you can then get started on your brand strategy or change management. The chance that this will work depends mainly on where you start.
Brand Identity.