The authors of Frankwatching keep a close eye on the latest trends. And what better time than the summer to read up on them (preferably in the bright sunshine of course). In this summer read you will find the latest trends, cases and skills within marketing that we have seen pass by in the past six months. This way you can get back to work up to date after the summer.
First a predictive view
This year started well with a look back at 2016 and a look ahead from Joris Toonders with the trends for this year. What trends does he see? He talks about the mobile battle. And, is your mobile site completely in order now? He also talks about Artificial Intelligence, platforms that continue to grow in popularity and marketing automation. Curious about what else Joris predicts and whether you have already seen something of it this year? Read the article: Online marketing: a look back & the trends for 2017
SEO
Google, Google, Google. It remains the largest online search engine and if you are on ranking 4, you hardly count anymore. It is therefore important that you end up at the top of the guatemala whatsapp number search results! According to Rolf Diepeveen, the speed of your website is very important. For example, he says in his article ' Google is getting stricter: improve the speed of your website now ': "Yet web builders and online marketers do not seem to be fully aware of the importance of speed. This becomes clear when in an afternoon of testing, almost no site scores a sufficient score on all components in the Google speed test and a large part simply does poorly." In the article you can read how you can improve the speed step by step.
Google is getting stricter: improve the speed of your website now
4 Problems of Large Webshops & How to Solve Them
3 tips to make your website structure Google-worthy.