event photography, Bibi Veth
Because the eyes are focused on bloggers of well-known magazines and blogs or websites, the importance of images is sometimes somewhat underestimated. And I am not talking about snapshots by a colleague and smartphone photos, because those are made in abundance. I am talking about qualitative and expressive images.
In this cross-media era in which communication must be fast and news must be efficiently absorbed, images are the ideal means to (be able to) promote your event. Images must be narrative and ensure that people think: “That looks nice! I want to be there too”.
Take and share photos
Despite the importance of an event, it is remarkable that during certain events no photos are taken. Or they are taken, but not shared via social channels. Sometimes they are shared too late, which makes the reporting outdated. Or they are uploaded in such large quantities that you can no longer see the forest for the trees. In other words, input overload.
Then you actually miss your target. In my opinion, the following also applies to photography: shoot with policy and choose with care. The intention is to take people into the image, let them be part of the event (also outsiders) and convey the story (read: essence).
3 tips for more swing
How can you ensure that your event is recorded well and in a manageable way? It is actually very simple. I have three tips for this.
1. Keep it minimalist
Often you see hundreds of photos passing by. That is unnecessary. In this case, 'less is more' applies. Because a large amount does not make it clearer. A top 30 is sufficient.
2. Be current
Give the photographer access to all social channels, so that in all the lost hours already taken photos can be uploaded and shared. Nothing worse than outdated images! The event lives in the moment, images must play a role in that.
This does not only apply to the photographer. As an editor, you can also respond more to switzerland telegram data current events. Instead of “Now Daan is on stage”, place on Facebook and Twitter, for example, a photo of Daan with a quote from his story.
3 Tell the story
During most events you sometimes see 20 photos of a person. Admittedly, they are illuminated from all sides, except for one important aspect: What he/she stands for! What is the message that the speaker conveys?
Visual Storytelling, Bibi Veth
So play into the current mentality of social media: 'living in the moment' and 'everything has to be fast'.
Tell the story on the day itself to bring an event to life.
Please spread this through social media.
Recognizable and valuable for guests, speakers and organization to see again.
Relevant to anyone watching.
Not entirely unimportant, this creates a greater share factor.
And who knows, it might even convince others to attend next time!