What are the main KPIs of influencer marketing?

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A few years ago, there was no awareness of its importance as a tactic; influential professionals were chosen without any criteria beyond the number of followers.

But, with the implementation of more teams in the processes of managing influencer marketing campaigns, the decision-making of brands and agencies is becoming more and more planned.


As I explained, in influencer marketing it is no longer enough to know how many followers a certain profile has; many more factors must be taken into account.

Take note of some key points of the main KPIs that the turkey phone number list professional in question must meet for our campaign to be a success.

Social Reach
Although we can say that it is not the most important thing, depending on your objectives and what you want to achieve in terms of reach and visibility, you do have to take into account the number of people who will potentially be reached with the content of our "influencer" and, therefore, of our brand.

At this point, we divide the influencers into the following approximate groups

Top: those profiles that have a potential audience on their social networks (let's take Instagram as an example) of between 500K and 1M.