New reviews make it easier for customers to search
At the end of the day, we all want to save time so we can work more efficiently. Customer reviews are a great way to make the often tedious and time-consuming software research process easier. Most consumers don't have the time to read reviews and gather information about all the software solutions on offer, so they often read a maximum of six reviews before forming an opinion.
If your business only has a handful of outdated customer reviews while your competitors have tons of reviews and recent feedback, the buyer will instantly find the other sellers' products more interesting and likely to continue their search there.
Don't miss out on the chance to make a sale by making customers doubt before they have a chance to find out how great your products are! Make it a priority to collect at least five new customer reviews per month to maintain a strong profile that reflects relevant customer feedback.
Current reviews increase the chance of being found
Product reviews increase the chance of being found by potential customers looking for information about the software they need. Customer feedback and user-generated website content are also a great way to optimize your search engine and build your company's online reputation.
The more customer opinions you collect, the more links and search engine relevance you generate for your company - and search engines always prefer to display current content. If that isn't enough motivation for you, then the competition never sleeps and relies on current reviews - and you shouldn't let that get to you.
In 2017 alone, over a quarter of all of our customer reviews to date were created on Capterra in record time. Regularly collecting current reviews is gaining momentum and usually helps your offer to achieve a better ranking, higher visitor numbers and also lower bounce rates.
Reviews strengthen your brand
Finally, customer reviews are a great marketing tool and should be included on your website, blog, promotional materials, and email signatures, for example in the form of a review seal. If you haven't done so yet, you can add the Capterra review seal to your website. It makes it easier for potential software buyers to read reviews and for existing customers to share theirs.
Reviews should not be overlooked in your marketing strategy - they make a huge difference when it comes to building trust and credibility with customers. Just remember that timeliness is key. To maintain customer trust, make sure that any quotes and recommendations you include on your website with the goal of increasing sales come from recent comments from current customers.
If your head is spinning, we can help! Our customer review collection service makes it incredibly easy to gather new reviews from your customers in no time. And the best part? We offer this service for free because we firmly believe that customer reviews on Capterra can help your business to be more successful.
This way, you can take control of your online reviews and start collecting new reviews on laos telegram data a regular basis without putting in a ton of extra work.
Here are a few tips to help you get started:
Create an automated email campaign to ask customers for a product review during a sales phase that makes sense for your business, such as after an update.
Include a few targeted reviews-gathering campaigns in your annual marketing plan, offering rewards or prize draws. Remember, one campaign to collect customer opinions is not enough.
Use events like trade shows and conferences to showcase your customer reviews and rating seal. Bring iPads to easily collect reviews on-site while customers pay attention to you.
Set a reminder on your calendar—perhaps once a month or at a frequency that makes sense for your business—to read and respond to new reviews and ask customers for more reviews so you don't lose sight of the issue.
Assign your sales and customer success team the task of regularly sending a link to the customer review form to customers who have been satisfied with your product so far. These employees are a valuable resource because no one is as close to communicating with customers as they are.
Use software to manage your customer reviews and simplify many processes.
What are your successful strategies for collecting customer reviews and using them for advertising? Tell us about them in the comments!