Optimize your landing page

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In the following ads you can see the difference in copy they have made.

And in this case, they have also changed the call to action.

Instagram ads - Vilma Nuñez Ads
Don't lose sight of your competition
It is important that you know what ads your competition is running.

From the Facebook Ads Library, you can access the ads that brands have running.

Also, from Instagram, at the top right, if you click on the three dots you will see a drop-down menu with several options, click on "Information about this account" and then on "Active ads" and you will be able to see the ads that the brand has both in the news section and in the stories.

Instagram Ads - Active Ads
Use attention-grabbing texts
For your ad copy, avoid excessively long texts, use familiar language and use (if applicable) attention-grabbing words such as: New, Free, Novelty, Now, Offer, Exclusive, etc., which will help you capture the audience's attention.

You can also add social proof with the number of singapore phone number list people who have solved the problem, or enjoyed what you're offering, with you.


For conversion campaigns, where users go to your website to perform an action, it is important that your landing page is well optimized.

In it, it is important that you describe the user's pain points so that they ultimately feel reassured with the benefits and solutions that you provide with your products and services.

Above all, keep in mind that users will be coming from mobile devices, so make sure it is 100% responsive and loads in a maximum of 2 or 3 seconds.

Conclusion
Now you know how to create ads on Instagram. I hope this guide will be useful for you to start creating your first campaign in a professional way without hitting the “promote” button on the post.

You have already seen the advantages of advertising on this network through the ad manager.

Make the most of your advertising budget on this social network by strategically segmenting your audience, analyzing the performance of your ads and optimizing your campaigns to achieve your goal.