How Instagram Ads Function?

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Audience gender
The gender of your audience also plays a role in influencing Instagram advertising pricing. You pay more for targeting a female audience than a male one. This is because females have a higher tendency to interact with and engage on the platform.

7. Days of the week
Instagram users are more active and engage more on weekdays as compared to weekends. So, the platform charges you a higher CPC for running ads during the week, and relatively lower on Saturdays and Sundays.

8. Targeted market
Instagram advertising pricing also takes the market you’re trying to taiwan phone number list reach into account. For instance, It is costlier for B2B companies to run ads because Instagram has fewer businesses on its platform than people.


Instagram ads function through Facebook’s ad platform since Facebook is its parent company. The platform uses the same targeting capabilities and ad formats as Facebook. You just need to have a Facebook business page to create campaigns by selecting objectives, defining target audiences, setting budgets, and designing ads.

You don’t need an Instagram account to run ads, the Facebook business page does the job. But it’s best to have an Instagram account to familiarise your audience with your brand content.

Instagram ads are paid content popping up in the feeds and stories of users. These ads aim to grab the attention of people who’d most likely be interested in your products.

The strategy is to camouflage the ads in a way that people see them as posts, to make it a part of their effortless scrolling without disturbing the flow. Instagram users see these ads based on their demographic data and interests.