It should be clear by now that SEO lead generation is important, but how do you put it into practice once you’ve attracted visitors?
Even if you’re not an SEO expert – many marketers and business owners aren’t – you can still master the simple steps and tricks needed to turn visitors into leads. And if you use these helpful conversion strategies, you’ll be getting leads before you know it.
1. Create and offer an amazing lead magnet to your website visitors
And a lead magnet does exactly what the name suggests. It attracts potential customers like a magnet by motivating them to sign up for your email list.
A lead magnet can be something as simple as a checklist or cheatsheet. My business partner uses a cheatsheet as a highly effective lead magnet NeilPatel.com .
Create and offer your website visitors an amazing polishing magnet
Announce your lead magnet in an appealing way and advertise it to your potential customers. A pop-up to exit the line database top bar or take over the page can work well.
Create and offer your website visitors an amazing polishing magnet
Then A/B test different headlines and calls to action to see what drives conversions more.
2. Use Gated Content to Generate More SEO Leads
Gated content is similar to lead magnets, except instead of a deal or offer, you provide comprehensive content, such as an e-book or case study. It allows website visitors to gain access to extended content by providing their email addresses.
Brian Dean uses this strategy in his content. He recently published an introduction to a case study about increasing traffic . He gives just enough to whet the reader's appetite, and then offers this button:
Generate more leads for SEO with content upgrades
This is a perfect example of using protected content for lead generation.
3. Use an exit-intent popup to prevent visitors from leaving your website
I’ve talked a lot about exit pop-ups here on the blog, and for good reason. Exit pop-ups can prevent visitors from leaving your site after they arrive from a search result, but only if you do it right.