This theme draws on people's curiosity and rebellious nature. By telling the reader not to do something, it creates an irresistible urge to do the opposite. It's a clever psychological trick that makes it almost impossible to ignore the email.
21. “Try to avoid these 27 people on New Year’s Eve” – exciting
New Year's Eve is a time of celebration, reflection, and resolutions, but it can also be a time of unpleasant encounters and bad decisions.
This topic from Thrillist immediately suggests a witty and engaging list of people readers might want to avoid during the festivities. The specificity of “27 people” further heightens curiosity, making readers curious about who made the list and why.
Frequently asked questions
Q1. What are some effective words to include in the newsletter subject line?
Powerful words to include in your newsletter subject line are those that create a sense of urgency, curiosity, or personalization. Examples:
Urgency: "Now", "Limited time", "Hurry up"
Curiosity: "Secrets", "Discovery", "Behind the Scenes"
Personalization: Using the recipient's name or location
Benefits: "Save", "Exclusive"
Actions: "Join", "Get", "Learn"
Here are a few pitfalls to avoid when creating newsletter subject lines:
Spam words: Terms like “Free,” “Guaranteed,” or “Win” can trigger spam filters and annoy your readers.
Excessive punctuation: Multiple exclamation points (!!!) or question marks (???) can appear unprofessional.
All caps: This can be perceived as shouting and may also trigger spam filters.
Misleading or clickbait language: Misleading subject lines that don't match the content of the email self employed database can reduce trust with your readers.
Long subject lines: Long email subject lines may not be fully visible on mobile devices.
Q3. Can emoticons be used in newsletter subjects?
Yes, you can use emoticons in your newsletter subject lines to make them stand out and evoke emotion. However, you need to use them sparingly and in a relevant way. Overusing emoticons can confuse your readers and make your email look unprofessional or spammy.
Q4. How can A/B testing improve the subject line of my newsletters?
A/B testing allows you to compare different versions of your newsletter subject lines to see which one performs better.
By testing elements like wording, length, and use of emojis, you can gather data about what resonates best with your audience. This way, you can refine your subject lines for higher open, engagement, and conversion rates.