How Tim Ferriss found the product idea for his million-selling book
How the product idea of the 4-Hour Workweek was born
If you haven't been living under a rock for the past few years, you've probably heard of this book:
“The 4-Hour Workweek.”
It is one of the most famous business books of our time.
But do you know how Tim Ferriss venezuela phone number list came up with this title?
Not by chance!
He thought of various titles and then placed them as Google ads.
Then he observed which ad was clicked on the most.
Behind the ad there was only a landing page where interested parties could register for a waiting list.
# Worth reading: Create a landing page : 7 steps to 10,000+ leads
And the winner was the title: The 4-Hour Workweek.
So he didn’t just come up with this “brilliant” title, he tested it.