Now we get to the wire. Your prospect has recognized a problem or goal, discovered several solutions, and reached a decision. You just need to provide a tipping point.
Lead nurturing at this stage is all about selling. What will motivate your prospects to buy now?
Discounts and free shipping codes work great in the decision stage. This is also called the conversion stage. You want your potential customer to stop thinking and comparing and make a purchase.
These days, delayed gratification is under threat. Consumers want things now – if not sooner.
They also expect brands to respond quickly. While you don’t want to spam your customers, you do want to ios database connect with them quickly. Sending an email the moment someone signs up can have a huge impact on your relationship with that prospect.
Your welcome email should be full of sunshine and light. Thank the prospect for signing up for your email list, give them a preview of what’s to come, and set their expectations , just like Baltic Born did here.
Welcome email example
Image via HubSpot
5. Segment your list to target specific groups at once
We talked about the awareness, consideration, and decision stages above. As we point out, consumers in these stages have different needs .
Email list segmentation can help you nurture leads at the right time—and with the right message. If you send a hard-sell email with a discount code to someone who doesn't even know what your product does, that prospect is likely to tune you out .
Depending on your business, you may want to segment even further. For example, you may have two different products that target different buyer personas . Separate email lists, further segmented by position in the buyer cycle, can help you send more targeted messages .
This lead nurturing strategy can help you generate more leads and drive lead nurturing success. Using segmentation to deliver personalized content is a great way to convert leads into high-quality leads and ensure a successful lead nurturing process.
6. Find out what your leadership pain points are and create amazing content about it
Everyone has pain points. It sounds like a negative thing, but it's actually just a part of life.
Imagine a company that doesn't have an effective communication channel for internal collaboration. That's a pain point. It can be solved with a product like Free , Asana , or Asana Alternatives .
Your potential customers' pain points are specific to your product. How does your product make their lives easier? How does it enrich their lives, give them more opportunities, free up their time, or entertain them?
Don't discredit boredom as pain. There's a reason Netflix is thriving.